Advertise
The Living Church News Service Advertising
The Internet – Benchmarking Success
It is important for you and your organization to consider online advertising. To capture the benefits of advertising online, a high level of commitment is to be made in addition to a print advertising campaign to assure a successful, well-executed marketing strategy.
The Living Church’s completely redesigned website, The Living Church News Service, offers many benefits and unique advertising opportunities.
Why Advertise on The Living Church News Service?
- The Living Church News Service is uniquely qualified to bring together Episcopal clergy, laity and those interested in the latest developments in the Episcopal Church and Anglican Communion.
- Advertisers on The Living Church News Service can reach more than 55,000 visitors per month—an average of more than 1,800 visitors each day.
- Advertisers will be reaching a market that is Internet savvy, with some visiting The Living Church News Service every day.
- Advertising on The Living Church News Service will be a valuable tool to complement print advertising campaigns in The Living Church magazine, giving an interactive component.
- Website advertising is immediate and cost effective, making The Living Church News Service an excellent vehicle to announce time-sensitive events and news, conferences, new book releases, and new products and services.
- New advertisers can use The Living Church News Service to establish brand imaging quickly, at a moment’s notice.
| * Statistics from January-August 2008 | |
| Annual visitors (est.) | 668,786 |
|---|---|
| Avg. Visitors/Month | 55,917 |
| Avg. Visit/Day | 1,832 |
| Annual page views (est.) | 12,477,798 |
| Avg. Page Views/Month | 1,031,870 |
| Avg. Time/Visit |
4:41 |
About Site Visitors
From June-August 2007, The Living Church conducted its first online survey to identify who visits the website and to determine purchasing habits of some of these visitors. More than 650 visitors responded to the survey of 24 questions. Here are some of the findings:
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TLC Website visitors are highly educated
Over 97% of visitors have at least some college education
More than 86% are college graduates
More than 61% have earned a post-graduate degree
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TLC Website visitors are affluent
More than 70% of visitors have household incomes of $55,000 or greater
More than 29% have household incomes of $100,000 or greater
More than 82% own their own home
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TLC Website visitors are active in the Church
More than 86% are active in the Episcopal Church
More than 77% have recently attended, or plan to attend, a faith-related conference or workshop
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TLC Website visitors are Internet savvy
More than 65% of visitors spend 1 or more hours online daily for business
More than 74% spend 1 or more hours online daily for personal use
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TLC Website visitors are well-read and like to purchase books online
More than 82% of visitors purchase 5 or more books per year
More than 55% purchase 10 or more books per year
Nearly 20% purchase 25 or more books per year
Nearly 50% order products online at least once a month
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TLC Website visitors are your potential customers
More than 21% of visitors are active clergy
More than 37% are lay professionals
More than 40% purchase religious books for parish use
More than 80% purchase religious books for their personal use
For full details about online advertising opportunities with The Living Church News Service, and rate information, please call Tom Parker, Advertising Manager, at (414) 276-5420, ext. 16.
